About

Deena Keller is currently consulting full-time for a range of clients in the wellness, biomaterials, climate change, personal care, and boutique hotel spaces, focusing on smaller emerging, mission-based brands that need creative direction, strategy, and brand building expertise.

Prior to this, she was the head of packaging design and product innovation at Hims & Hers. She was responsible for providing creative leadership within a design-centric business; created beautiful and intuitive products for customers to love while spear-headiing an amazing design team that worked closely with cross-functional partners to make healthcare more approachable, focusing on both Rx and non-Rx product offerings in hair care, skin care, sexual health and wellness sectors.

Deena has held multiple creative director roles at companies such as Minted and Brandless, working closely with the CEO/founders to lead the creative and brand strategy.  She continues to specialize in marrying brand, product and strategy through the lens of retail, e-commerce, and sustainability.

Prior experience includes working for People against Dirty, overseeing both method and Ecover brands and the entirety of their product portfolios for 10 years. While there she was responsible for the inception and growth of method’s limited edition program, leading design, strategy and execution for over 15 limited edition collections including design partnerships with Orla Kiely and  Rebecca Atwood. She was responsible for building, upholding and managing method’s brand language as well as creating and implementing brand standards, and expanding both brands into international markets.

She has served on the San Francisco AIGA board and her work has been recognized by IDSA, print regional annual, HOW International Design awards, AIGA (re)design awards and Color in Design awards. However, her most rewarding and inspiring work to date has been raising her children, Olive and Drexel with her husband, Daegon.

If you'd like to connect, say hello.

deenalkeller@gmail.com |  linkedin